Organisation · Across generations

Hasbro

Founded in 1923, Hasbro distributes and manufactures the Beyblade toyline across North America and most of the rest of the western world under licence from Takara Tomy. Beyond production, the company runs its own Beyblade tournaments and other promotional events, and ranks among the largest toy companies on Earth alongside Mattel. Hasbro generally keeps the international names supplied by ADK Emotions Inc. for its releases, though it occasionally swaps in a name of its own, and Beyblade X packaging tends to flip the model name and motif name compared with the Japanese originals.

What to know

Founded in 1923
Distributes and manufactures Beyblade in North America and most other western markets under licence from Takara Tomy
Hosts its own Beyblade tournaments
One of the largest toy companies in the world alongside Mattel

Claims We Could Not Check

Attributed, not verified by us

"Burning Kerberous" was localized by ADK Emotions as "Burning Cerberus" but released by Hasbro as "Howling Spirit"
"Rage Longinus" became "Raid Lúinor" through ADK Emotions, but Hasbro's own SpeedStorm System already used that name, so Hasbro released it as "Rage Lúinor" instead
Beyblade X names typically swap model-name and motif-name order, e.g. DranSword becomes Sword Dran