Hasbro and Takara Tomy jointly ran the Beyblade Battle Association to push the original toy line during the early 2000s, staging tournaments and moving stock through toy retailers rather than through the anime alone. Once Metal Fight Beyblade launched, the association's role passed to a successor body, the WBBA. Its logo pairs a Dragoon-style dragon, tail curling beneath the association's name.
What to know
Retired once Metal Fight Beyblade introduced its successor body, the WBBA.
Ran promotional tournaments with prize giveaways distributed through toy retailers.
